CASE STUDIES

CASE STUDY 1

Industry: Public Utilities

PROBLEM: Employee with 11 years tenure at company was complaining constantly about her new boss. The animosity escalated to the level that the employee formally filed a report about being harassed by her supervisor, who had even more tenure with the company, to Human Resources. Specifically, the employee complained about favoritism, not giving credit where it was due, personal animosity and inconsistent application of company norms and procedures.

SOLUTION: A combination of individual coaching for each team member, leadership coaching for the supervisor and a series of 3 short Cultured communication skills trainings succeeded in improving the work culture of this specific part of the company. The content they were taught includes confirmation bias, negativity bias, victim thinking, emotional intelligence, team communication and communicating across different communication styles. The supervisor had not been holding one-on-one feedback sessions for lack of time. Once she began 15-minute one-on-ones where she listened to whatever the employee had to say, the situation improved, even though the two individuals never became close friends.

After that success, the company engaged in a series of short Cultured communication-skills training for all of the finance/accounting departments as they worked through an 18-month software implementation process. The bi-monthly short trainings gave everyone the chance to think about how they were communicating under the stress of the change process, to learn stress management and practice more impactful communication.

This company went on to schedule several communication and culture trainings coupled with private coaching sessions.


CASE STUDY 2

Industry:
Software Technology

PROBLEM: The company suffered a decline in employee engagement according to their most recent survey, which was part of their application to a Best Places to Work award. In previous years, the company had scored significantly higher on the communication-related questions but steep company growth had eroded communication quality.

SOLUTION: All employees from all locations were invited and encouraged to attend a variety of Cultured communication skills classes held in Charleston and Washington, DC. Employees were allowed to choose from two different levels of Cultured training workshop, many attended both and the remainder attended one or the other workshop. The result was immediately improved internal communication building back the company’s culture after the stresses of hyper-growth had taken their toll.

Results were so positive that the company is scheduling advanced Cultured training for senior leadership team.


CASE STUDY 3

Industry: Pharma

PROBLEM: Small contract metrics company was acquired by foreign, white-label pharmaceutical manufacturer, bringing in a completely different culture. Before acquisition, the 25-year old company enjoyed a strong family-oriented culture, with paternalistic ownership and leadership team. The new owners put the company on a much more aggressive growth track, expanding both the service lines and performance expectations.

SOLUTION: The new Vice President of Human Capital brought in Dr. Camacho for a multi-year Cultured communication skills training agreement, where she trained emerging leaders on the key communication skills that shape company culture. These skills include understanding the role of bias, how to listen without judgment, giving and requesting feedback, develop clear points of view and presentation skills. Thus new leaders were equipped to handle challenges of the more demanding context brought about by the fast company growth post-acquisition.


CASE STUDY 4

Industry:
Software Technology

PROBLEM: The fast pace of growth resulted in sloppy communication practices with complaints of “unprofessional” messaging and unclear feedback. These are raging symptoms of a company culture that’s in trouble. The company feared losing key employees as the company culture deteriorated in the face of aggressive expansion. Most of the company’s workforce is quite young.

SOLUTION: The company scheduled a suite of Cultured workshops for the entire workforce, in both locations. These quarterly trainings not only taught key communication skills to employees at all levels but opened up safe space for difficult conversations. Because the workshops are so interactive, they also act as informal team-building sessions, which are key components of a healthy company culture.